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Tag Archives: idx lead generation
Do you know where your analytics are?
July 2011 – Google released their first Analytics Benchmarking Newsletter, which highlights anonymous data collected from numerous Google Analytics accounts that opted-in. The data ranges from November 1, 2010 to February 1, 2011 and contrasted data from the year prior. Here are some keynotes in the newsletter: Breakdown by Geography Our anonymous database has aggregated geographic breakdown at the country level. Here are a few representative countries and their respective aggregate metrics. The first number in each cell represents the metric for the date range 11/1/10-2/1/11. The parenthesized number is the Year over Year delta compared to a year ago. Country Pages… Read More
Introduction to IDX
There has been an explosion of home buyers using the Internet, and that trend is set to continue. The new market place is on the web. Five years ago few people were using the web to search for homes, two years ago the estimate was 75%, and today, its as high as 85% or more. This section is dedicated to helping Real Estate professionals find out more about the significant marketing opportunities presented by the Internet and IDX in particular, as well as to exchange information, views and experiences.
IDX is Real Estate Marketing
The Internet is changing the way real estate is marketed. Someone recently said that real estate agents spend most of their time and effort trying to generate sales leads. So where are these leads coming from? Well, with an explosion of buyers now using the Internet, and that trend set to continue, the new market place is on the web. The conclusion is simple – if you want sales leads, you better have a serious and effective way of generating leads from the Internet. IDX is a new technology development that allows any real estate agent to aggressively address this… Read More
The Benefits of IDX
Helps a Web Site to Retain Visitors Internet Data Exchange, or IDX, delivers Brokers a significant advantage by keeping visitors on their web sites without having to go elsewhere to see all available properties within an area. IDX will enable consumers looking at a Broker’s web site to access thousands of properties listed on Metrolist, instead of being limited to just that Broker’s listings, without leaving their web site. Transforms Web Sites into Service sites for Buyers Imaginative IDX solutions provided by vendors allow websites to have an entirely new proposition to buyers. A web site need no longer be… Read More
Your Options for IDX
To take advantage of IDX, all you need to do is add in this capability to your web site. There are typically three ways to access IDX data for presentation through a private web site: 1. Vendor Template Solutions The Vendor downloads IDX data from the MLS provider to their servers everyday, and then re-presents it to the Broker’s web site via the use of Vendor supplied Template Solution approved by the MLS. These are often delivered as external application web sites that the Broker’s web site has links to. It is also possible to get framed “plug-in” solutions that… Read More
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