Many Realtors I speak to believe that marketing on craigslist is about getting exposure for their property and picking up potential buyer leads. Well, this is sort of half right. What you need to remember is that craigslist is essentially used by a lot of folks, late at night, who are desperately searching for a great deal!
When they find your ad, your property might well be exactly what they are looking for. However, this is unlikely!
Craigslist is not, by any stretch of the imagination, a real estate search tool. So, a far better approach is to recognize that your opportunity is to save these 'deal searchers' from having to actually search on craigslist. In other words, use your property tactically, to attract attention on craigslist, but your REAL 'call-to-action' is going to be presented with the 'links' that you put in your craigslist ad, that drive consumers to your main website.
Hopefully your main website has been designed to maximize lead capture...!
Here's an example: Say you have a bank owned property. Post a craigslist ad. Make it look professional. Make it very attractive with a great photo too. Now place additional links on the ad that speak to the person looking for a short sale - e.g "Get a daily email alert of all bank owned homes', or 'Sign up for a free daily report on the latest bank owned properties'.
The links you create should take people straight to the appropriate page in your website.
To get the most out of your efforts, recognize why you are marketing your real estate on craigslist rather than just going through the motions.
Using targeted call-to-action-links that offer consumers a more specialized service will dramatically improve the click-through's and traffic to your main website from your craigslist ads.