Category Archives: Website Marketing

4 Tips to Leveraging Video in Your Real Estate Marketing Strategy

Posted on November 30, 2011 by Lance Myers

It is widely known in other industries that video is one of the fastest growing mediums from which people receive their information online. However, for some reason it is highly underutilized in real estate marketing strategies. In order to help you get a leg up on your competition we have compiled the following list of 4 simple ways you can utilize video in your real estate marketing strategy. 1) Potential buyers love visual aids. – Property Walkthroughs Virtual slideshow tours are great and should definitely be used, but why not add a video walkthrough of your property? You can never… Read More »

Posted in How To, Listings Marketing, Sales and Marketing, Social Media Marketing, Website Marketing | Tagged , , , , , | 1 Comment

6 Simple Search Engine Optimization (SEO) Tips for Real Estate Marketing

Posted on November 28, 2011 by Lance Myers

When you became a real estate professional you automatically entered an industry faced with a very high amount of competition. How do you make sure the right people are finding your website instead of your competitors? Search Engine Optimization (SEO) is a huge determining factor. The following are 3 tips to effectively optimize your page and increase your real estate marketing effectiveness: 1) Content is King Having keyword-rich, unique content on your site is one of the most important things you can do to increase your search rankings. Google has a free tool to help you figure out specific keywords… Read More »

Posted in How To, SEO and Website Ranking, Website Marketing | Tagged , , , , | 1 Comment

Infographic: What Kind of Social Consumer are you?

Posted on October 26, 2011 by Lance Myers

Think back on the types of purchases you made 20 years ago. Regardless if they were as big as buying a new home, or simply renting a studio apartment you most likely used similar methods for either purchasing decision. Maybe you were influenced by word of mouth, newspaper classifieds, or simply driving around town seeking “For Sale/Rent” yard signs. Today, things have obviously changed due to the rapid innovation of marketing strategies the Internet has provided. Consumers these days are more likely to use an Internet search instead of a newspaper to find a property, and what they find as… Read More »

Posted in Blogging, Facebook, Lead Capture, Real Estate Productivity, Sales and Marketing, SEO and Website Ranking, Social Media Marketing, Traffic Generation, Twitter, Website Marketing, Wordpress | Leave a comment

8 Quick Tips on Using Youtube to Sell Homes

Posted on October 18, 2011 by Lance Myers

At any given moment, there are hundreds of thousands of users watching videos on YouTube. How many times have you been forwarded a link to a funny YouTube video, only to find yourself staying there and browsing additional clips? Many smart real estate professionals have realized the success that comes with effectively using YouTube as a real estate marketing tool. The following are 8 quick YouTube marketing tips that every real estate professional should keep in mind: 1. Include video tours of available properties. While most people know the importance of including pictures on their property listings, many are still… Read More »

Posted in How To, Listings Marketing, Sales and Marketing, SEO and Website Ranking, Social Media Marketing, Traffic Generation, Uncategorized, Website Marketing | Leave a comment

What Is Driving Your Website’s Traffic?

Posted on September 12, 2011 by brettd

The Impact Of Social Signals On Unique Views: What happens when a friend or family member tells you that they “like” something? Does it make you want to experience the same? Referrals and social influence are some of the most powerful drivers in personal decision making. Does this same principle apply to the work of social media? Almost every platform on the web right now provides an option that allows for social “signals”. Facebook has likes, Twitter has Tweets, Google has +1s, and you can almost always count on seeing a “thumbs up/down” option available. Do these simple buttons increase… Read More »

Posted in Analytics, Blogging, Facebook, SEO and Website Ranking, Social Media Marketing, Technology and Systems, Traffic Generation, Twitter, Website Marketing | Tagged , , , , , , , , , , , , | Leave a comment