Category Archives: Website Marketing

4 Ways Content Marketing (Blogging) Will Boost Your Real Estate Marketing

Posted on January 10, 2012 by Lance Myers

Blogs are nothing new when it comes to effective real estate marketing strategies, yet many real estate professionals still aren’t using them as they should. For some, it’s because they can’t think of what to write on a consistent basis, or else they feel like nobody will read their blogs. Whatever the reasons for lacking a blog, “content marketing” is essential to add to your site to set you apart from your competitors. The following are 4 reasons you need to incorporate content marketing in your real estate marketing strategy: 1) It builds TRUST It’s hard for potential home buyers… Read More »

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21 Social Media Trends for Real Estate Marketing in 2012

Posted on January 4, 2012 by Lance Myers

A recent online presentation from DreamGrow Digital outlines 21 social media marketing trends for marketers looking to stay ahead of the digital curve. While there are a lot of great ideas in the presentation, the following points are some highlights we feel will have the biggest impact on Agents and other Real Estate marketing professionals: 1) Social media budgets will grow. It will become even harder to compete in the social media sphere. Agents will see the benefit of a targeted social media strategy and will begin to put more time, effort, and money into their own. 2) Content Creation… Read More »

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SEO vs PPC… Your Real Estate Marketing Guide to 3 Letter Acronyms

Posted on December 7, 2011 by Lance Myers

In many cases, the most effective real estate marketing strategy to generating website traffic can be traced back to SEO (Search Engine Optimization) and PPC (Pay Per Click). At their very roots, the purpose of both SEO and PPC is to convert search engine traffic into visitors to your website.  This is accomplished through optimizing your site content and your PPC ads with targeted keywords specific to the real estate industry.  The goal is to discover the most effective keywords that will light a fire under your real estate marketing strategy and get your website in front of as many… Read More »

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4 Tips to Leveraging Video in Your Real Estate Marketing Strategy

Posted on November 30, 2011 by Lance Myers

It is widely known in other industries that video is one of the fastest growing mediums from which people receive their information online. However, for some reason it is highly underutilized in real estate marketing strategies. In order to help you get a leg up on your competition we have compiled the following list of 4 simple ways you can utilize video in your real estate marketing strategy. 1) Potential buyers love visual aids. – Property Walkthroughs Virtual slideshow tours are great and should definitely be used, but why not add a video walkthrough of your property? You can never… Read More »

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6 Simple Search Engine Optimization (SEO) Tips for Real Estate Marketing

Posted on November 28, 2011 by Lance Myers

When you became a real estate professional you automatically entered an industry faced with a very high amount of competition. How do you make sure the right people are finding your website instead of your competitors? Search Engine Optimization (SEO) is a huge determining factor. The following are 3 tips to effectively optimize your page and increase your real estate marketing effectiveness: 1) Content is King Having keyword-rich, unique content on your site is one of the most important things you can do to increase your search rankings. Google has a free tool to help you figure out specific keywords… Read More »

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