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Real Estate Marketing Knowledge Base !
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Category Archives: Website Marketing
3 Ways Images Boost Search Engine Optimization (SEO) in Real Estate Marketing
When most real estate marketing professionals think of SEO, they think of some magical code that can only be cracked by paying someone large amounts of money for help. We’ve got good news for you – this is simply not true! Click here for 6 simple search engine optimization tips for real estate marketing. Another creative (and free) way to boost the search engine rankings for your real estate site is to optimize (or SEO) your images. There are 3 easy ways to do this: 1) The often-overlooked ALT tags and Title text. ALT tags and Title text are HTML… Read More
Real Estate Marketing on Pinterest
Anyone who reads Real Estate Marketing blogs has most likely seen some sort of post on how to use Pinterest for Real Estate and Property Marketing. Pinterest is a fairly new social media platform that is gaining increasing traction in the Real Estate Marketing world. It was designed as a way for people to “pin” pictures of various things they enjoy, whether it is a favorite recipe, a fantastic vacation destination, or a dream home property.it has now morphed into a great tool for both consumers and Real Estate Marketing professionals alike. A recent webinar from Inman showcased some great… Read More
Posted in How To, Listings Marketing, Pinterest, Sales and Marketing, Social Media Marketing, Website Marketing
Tagged marketing for real estate agents, pinterest, pinterest marketing, real estate, real estate marketing, real estate marketing on pinterest, Social Media, social media for agents, social media for real estate, social media marketing
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4 Ways Content Marketing (Blogging) Will Boost Your Real Estate Marketing
Blogs are nothing new when it comes to effective real estate marketing strategies, yet many real estate professionals still aren’t using them as they should. For some, it’s because they can’t think of what to write on a consistent basis, or else they feel like nobody will read their blogs. Whatever the reasons for lacking a blog, “content marketing” is essential to add to your site to set you apart from your competitors. The following are 4 reasons you need to incorporate content marketing in your real estate marketing strategy: 1) It builds TRUST It’s hard for potential home buyers… Read More
21 Social Media Trends for Real Estate Marketing in 2012
A recent online presentation from DreamGrow Digital outlines 21 social media marketing trends for marketers looking to stay ahead of the digital curve. While there are a lot of great ideas in the presentation, the following points are some highlights we feel will have the biggest impact on Agents and other Real Estate marketing professionals: 1) Social media budgets will grow. It will become even harder to compete in the social media sphere. Agents will see the benefit of a targeted social media strategy and will begin to put more time, effort, and money into their own. 2) Content Creation… Read More
Posted in Sales and Marketing, Social Media Marketing, Website Marketing
Tagged 2012 marketing trends, facebook, real estate marketing, real estate marketing trends, real estate social media, social, social media for real estate, social media marketing, social media marketing trends 2012, twitter
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SEO vs PPC… Your Real Estate Marketing Guide to 3 Letter Acronyms
In many cases, the most effective real estate marketing strategy to generating website traffic can be traced back to SEO (Search Engine Optimization) and PPC (Pay Per Click). At their very roots, the purpose of both SEO and PPC is to convert search engine traffic into visitors to your website. This is accomplished through optimizing your site content and your PPC ads with targeted keywords specific to the real estate industry. The goal is to discover the most effective keywords that will light a fire under your real estate marketing strategy and get your website in front of as many… Read More
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