Category Archives: Technology and Systems

Technology for Real Estate Professionals for Marketing and Sales

A Love-Hate Relationship With Google+

Posted on August 16, 2011 by brettd

To Google+ or Not To Google+? That Is The Question! The world of social media is an ever-expanding one and the newest player in the game is a fancy little platform that goes by the name of Google+. Some have called this new media outlet the “Facebook Killer,” but others have had a more negative experience. I found this great article on the seoMOZ blog, which provides some pretty interesting viewpoints on this new platform from our good friends at Google. Personally, I have found Google+ to be an exciting new way to share our social lives. There are certainly… Read More »

Posted in Facebook, Sales and Marketing, Social Media Marketing, Tech Tools, Technology and Systems, Website Marketing | Tagged , , , , , , , , , | Leave a comment

Tablet Battle: iPad 2 or Xoom?

Posted on August 1, 2011 by brettd

Battle Of The Tablets: The age of the tablet is upon us and it is time we all drink the Kool-Aid. A tablet can be used as an effective marketing and selling tool with any client. The ability to access listings, photos, and other tools are all right at your fingertips, which will strengthen any selling process. Well, what platform do we choose then? Both of these tablets can be described as very similar devices in terms of straight tech specs. The ipad 2 and the Motorola Xoom both come with 1 GHz processors, 9″ + screen sizes, Bluetooth capability,… Read More »

Posted in Tech Tools, Technology and Systems | Tagged , , , , , , , , , | Leave a comment

ScreenCapture tools make you very productive

Posted on July 30, 2011 by admin

Jing is a very useful free tool that can help you with your Real Estate Marketing. Jing helps you to create a screenshot that is stored on the web. This means its easy to share images of anything – property, contracts, a Google MAP – anything! Jing can be very useful in a variety of situations – but especially when trying to report problems and issues to web services or software providers because you can now just embed a link to to a screenshot that shows the issue, rather than trying to create a screenshot image to  send as an… Read More »

Posted in Links and Resources, Real Estate Productivity, Review, Social Media Marketing, Tech Tools | Tagged , | 1 Comment

Do you know where your analytics are?

Posted on July 4, 2011 by robm

July 2011 – Google released their first Analytics Benchmarking Newsletter, which highlights anonymous data collected from numerous Google Analytics accounts that opted-in. The data ranges from November 1, 2010 to February 1, 2011 and contrasted data from the year prior. Here are some keynotes in the newsletter: Breakdown by Geography Our anonymous database has aggregated geographic breakdown at the country level. Here are a few representative countries and their respective aggregate metrics. The first number in each cell represents the metric for the date range 11/1/10-2/1/11. The parenthesized number is the Year over Year delta compared to a year ago. Country Pages… Read More »

Posted in How To, Social Media Marketing, Technology and Systems | Tagged , , , , , | Leave a comment

You better have a strong password!

Posted on June 5, 2011 by admin

I dont know about you, but the whole business of remembering passwords is becoming a bit of a pain - especially with all the online accounts and services that I use these days. Well it was a pain that is, until I discovered a couple of ideas that helped. But first – I was prompted to write this blog post because of an article I just read that explained that so-called ‘strong’ passwords can now be hacked in matter of seconds using appropriate math algorithms and very fast computer processor chips. So, the example stated shows that a password “like ‘fjR8n’ can be broken… Read More »

Posted in Links and Resources, Real Estate Productivity, Tech Tools, Technology and Systems | Tagged , , | 1 Comment