Category Archives: Technology and Systems

Technology for Real Estate Professionals for Marketing and Sales

Using QR Codes for Real Estate Lead Capture

Posted on February 29, 2012 by Lance Myers

Many Real Estate Agents have begun utilizing QR codes in their real estate marketing strategies. QR Codes are essentially funny looking bar codes that can be scanned using a free downloadable application on your smartphone. Upon scanning the QR code, the user is taken to a variety of destinations. For Real Estate Agents and other Listing Marketing professionals, it is a good idea to post QR codes on all of your offline marketing materials including flyers, sign riders, etc. When someone scans your QR code you can set it to take them to the mobile version of your website, to… Read More »

Posted in Lead Capture, Listings Marketing, QR Code, Sales and Marketing, Technology and Systems | Leave a comment

5 Must-Have Mobile Apps for Real Estate. Are Your Listings Appearing in Mobile Searches?

Posted on January 5, 2012 by Lance Myers

As a Real Estate Marketing professional you live your business life constantly on the go. That’s why it’s essential to utilize your mobile device whenever you have to be out of the office, to make sure potential buyers are finding your listings. Which are the most common mobile apps that potential buyers are using to find homes? We have compiled the following list of 5 essential FREE apps that real estate professionals need to consider: 1) Zillow Zillow is a leader in mobile real estate, providing data for all homes in the U.S. on the Zillow network. Making sure your… Read More »

Posted in Listings Marketing, Real Estate Productivity, Tech Tools, Technology and Systems | Tagged , , , , , , | Leave a comment

What Is Driving Your Website’s Traffic?

Posted on September 12, 2011 by brettd

The Impact Of Social Signals On Unique Views: What happens when a friend or family member tells you that they “like” something? Does it make you want to experience the same? Referrals and social influence are some of the most powerful drivers in personal decision making. Does this same principle apply to the work of social media? Almost every platform on the web right now provides an option that allows for social “signals”. Facebook has likes, Twitter has Tweets, Google has +1s, and you can almost always count on seeing a “thumbs up/down” option available. Do these simple buttons increase… Read More »

Posted in Analytics, Blogging, Facebook, SEO and Website Ranking, Social Media Marketing, Technology and Systems, Traffic Generation, Twitter, Website Marketing | Tagged , , , , , , , , , , , , | Leave a comment

“Cheaper” Smartphone: No More Excuses

Posted on September 7, 2011 by brettd

Samsungs Huawei Impulse 4G: Problem Solved For all of you that are behind the times and still chugging along with those once “hip” flip phones, you now have no more excuses for making the switch. AT&T has finally announced that the Android powered Huawei will be available for $30 with a two year service agreement, which can be as low as $15 a month! The Impulse will be available September 18th and comes with features like GPS, Wi-Fi, and Bluetooth. Check out Wired Magazine’s article for more details and then go pick one up. Engadget Impulse 4G Article Impulse 4G… Read More »

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Zillow Posts Quarterly Profit: Impressive To Say The Least

Posted on August 30, 2011 by brettd

Huge Quarterly Profits For Zillow: Real Estate Listing and Mortgage Rate Search Company Is it really any surprise that Zillow (A website listing real estate and mortgage rate searches) is currently experience exponential growth and success? The real estate and mortgage markets have been consistently increasing their presence on the web and for good reason. Internet marketing reaches a larger number of potential leads, which has made print advertising almost obsolete. The Seattle, Washington based Zillow has demonstrated this concept to the fullest: Some Interesting Numbers: 1) Zillow experienced 23.2 million unique viewers in July 2011, which was a 98%… Read More »

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