Category Archives: Facebook

Using Facebook for real estate marketing

Fastest Way to get Google’s Attention – part 2

Posted on May 7, 2011 by admin

My first article about how to “Get Google’s Attention Fast“, highlighted the benefits of using  Twitter as way to get your content notice by Google. But what’s really going on is that Google has a whole Search category now called “RealTime” which is monitoring specific resources in real time. Google Real Time results are now including a growing number of sources and so if you are posting content to any of these sources its going to show up in the Google Real Time results! Whats the moral of this story? Ok – here’s the point! When you post blog articles… Read More »

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The Dark Side of Facebook ..

Posted on March 23, 2011 by Paul Eastwood

Be careful what you wish for… on the one hand you may create an amazing social network on Facebook .. on the other….. Please submit comments and let me know what you think!

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How to Create and Manage a Facebook Page

Posted on January 30, 2011 by Paul Eastwood

Facebook is increasingly being seen as an opportunity for Real Estate Marketing. After all, the business of Real Estate is really the business of relationships.

As a REALTOR, or if you represent a strong real estate brand, or team of office, then you should have a Facebook Page and use this for advertising your business – NOT your profile.
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Posted in Facebook, How To, Social Media Marketing | Tagged , | 1 Comment

Marketing Listings on Oodle became just a little bit more important

Posted on December 16, 2010 by Paul Eastwood

Oodle is a great place to syndicate your real estate listings, and using tools like the SPS Listings Marketing System, this syndication can be done automatically. But what’s interesting now is that Oodle’s past experiences with Facebook is  starting to take a turn that could see Oodle competing much more aggressively for classified ads with Craigslist. Basically, Oodle’s proposition is to help you sell your ‘stuff’ to folks in your social network, which may be more attractive. Oodle has been working with Facebook for sometime now – but Oodle is doing now is bring this social marketing back to their… Read More »

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Your social presence matters to Google and Bing – official!

Posted on December 16, 2010 by Paul Eastwood

A common question I get is WHY the heck do I need to bother with Facebook and Twitter .. etc! Well, as I regularly explain in my marketing classes, these social systems are great mechanisms for engaging a broader sphere, presenting yourself as  a knowledgeable expert, and also bringing traffic back to your real estate website. Of course – these are all behaviours that we’d expect Google and BING to be interested in, and now its official. This article and interview by Danny Sullivan of SearchEngineLand.com is facinating as it shows how the big search engines view social media today… Read More »

Posted in Facebook, SEO and Website Ranking, Social Media Marketing, Twitter, Website Marketing | Tagged , , , | Leave a comment