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Category Archives: Facebook
Infographic: What Kind of Social Consumer are you?
Think back on the types of purchases you made 20 years ago. Regardless if they were as big as buying a new home, or simply renting a studio apartment you most likely used similar methods for either purchasing decision. Maybe you were influenced by word of mouth, newspaper classifieds, or simply driving around town seeking “For Sale/Rent” yard signs. Today, things have obviously changed due to the rapid innovation of marketing strategies the Internet has provided. Consumers these days are more likely to use an Internet search instead of a newspaper to find a property, and what they find as… Read More
Facebook Ticker: Your Social Newspaper?
Facebook Now Provides “Real-Time” Ticker: If you have logged on to your Facebook account in the last day then you now know that the platform has changed…yet again. Facebook is now providing users with a live ticker that feeds information based on how much you frequent the website. Users who are consistently on the site will receive most recent news, whereas those who visit less frequently will receive news that is ranked by importance. Additionally, some of your friends’ activity that wouldn’t normally appear in your news feed will now be visible in the ticker. What does this mean for… Read More
What Is Driving Your Website’s Traffic?
The Impact Of Social Signals On Unique Views: What happens when a friend or family member tells you that they “like” something? Does it make you want to experience the same? Referrals and social influence are some of the most powerful drivers in personal decision making. Does this same principle apply to the work of social media? Almost every platform on the web right now provides an option that allows for social “signals”. Facebook has likes, Twitter has Tweets, Google has +1s, and you can almost always count on seeing a “thumbs up/down” option available. Do these simple buttons increase… Read More
Posted in Analytics, Blogging, Facebook, SEO and Website Ranking, Social Media Marketing, Technology and Systems, Traffic Generation, Twitter, Website Marketing
Tagged +1, +1's, Facebook Like Button, Google, Like Button, Social Signal, social signals, thumbs down, thumbs up, Tweet, tweets, twitter, Unique Views Like
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A Love-Hate Relationship With Google+
To Google+ or Not To Google+? That Is The Question! The world of social media is an ever-expanding one and the newest player in the game is a fancy little platform that goes by the name of Google+. Some have called this new media outlet the “Facebook Killer,” but others have had a more negative experience. I found this great article on the seoMOZ blog, which provides some pretty interesting viewpoints on this new platform from our good friends at Google. Personally, I have found Google+ to be an exciting new way to share our social lives. There are certainly… Read More
Build A Stronger Brand: Utilize Testimonials
Build Your Brand: Don’t Be Afraid To Brag If you got it flaunt it…right? Building the strength of your brand is essential when attempting to maximize marketing potential. One of your best resources in doing so are previous clients testimonials. It may seem simple, but you would be surprised at how many business owners fail to exploit the great work they have done. Utilize Different Types of Media: Capture testimonials through a variety of different sources such as video, email, letters, etc. Having a variety of sources will allow you to develop an arsenal of unique content, which you can… Read More
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