Category Archives: Real Estate News

Real Estate Industry News

Zillow Posts Quarterly Profit: Impressive To Say The Least

Posted on August 30, 2011 by brettd

Huge Quarterly Profits For Zillow: Real Estate Listing and Mortgage Rate Search Company Is it really any surprise that Zillow (A website listing real estate and mortgage rate searches) is currently experience exponential growth and success? The real estate and mortgage markets have been consistently increasing their presence on the web and for good reason. Internet marketing reaches a larger number of potential leads, which has made print advertising almost obsolete. The Seattle, Washington based Zillow has demonstrated this concept to the fullest: Some Interesting Numbers: 1) Zillow experienced 23.2 million unique viewers in July 2011, which was a 98%… Read More »

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Go Green With Your Real Estate Business

Posted on August 9, 2011 by brettd

Avoid “Greenwashing”: Green is the hot color these days and it is time to hop on the bandwagon. Companies are going green and marketing there efforts all over the world. It is great to see so many people are starting to realize that there is a bigger picture and that we need to take responsibility for our future. Using “green” efforts are a great way to also attract new clientele. People like to see that businesses are making an effort to clean up their “act” and the world, but one must be cautious when implementing this type of marketing strategy…. Read More »

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Which websites do consumers go to for real estate search?

Posted on January 26, 2011 by Paul Eastwood

The latest stats from Hitwise showing the top real estate search sites in the past week.

1. Realtor.com 5.75%
2. FrontDoor Real Estate 5.67%
3. Yahoo! Real Estate 5.48%
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Posted in Listings Marketing, Real Estate News, Social Media Marketing, Tech Tools, Technology and Systems, Traffic Generation, Website Marketing | Tagged | Leave a comment