Category Archives: Sales and Marketing

Internet Marketing processes and Sales Skills for Real Estate professionals

21 Social Media Trends for Real Estate Marketing in 2012

Posted on January 4, 2012 by Lance Myers

A recent online presentation from DreamGrow Digital outlines 21 social media marketing trends for marketers looking to stay ahead of the digital curve. While there are a lot of great ideas in the presentation, the following points are some highlights we feel will have the biggest impact on Agents and other Real Estate marketing professionals: 1) Social media budgets will grow. It will become even harder to compete in the social media sphere. Agents will see the benefit of a targeted social media strategy and will begin to put more time, effort, and money into their own. 2) Content Creation… Read More »

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SEO vs PPC… Your Real Estate Marketing Guide to 3 Letter Acronyms

Posted on December 7, 2011 by Lance Myers

In many cases, the most effective real estate marketing strategy to generating website traffic can be traced back to SEO (Search Engine Optimization) and PPC (Pay Per Click). At their very roots, the purpose of both SEO and PPC is to convert search engine traffic into visitors to your website.  This is accomplished through optimizing your site content and your PPC ads with targeted keywords specific to the real estate industry.  The goal is to discover the most effective keywords that will light a fire under your real estate marketing strategy and get your website in front of as many… Read More »

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4 Tips to Leveraging Video in Your Real Estate Marketing Strategy

Posted on November 30, 2011 by Lance Myers

It is widely known in other industries that video is one of the fastest growing mediums from which people receive their information online. However, for some reason it is highly underutilized in real estate marketing strategies. In order to help you get a leg up on your competition we have compiled the following list of 4 simple ways you can utilize video in your real estate marketing strategy. 1) Potential buyers love visual aids. – Property Walkthroughs Virtual slideshow tours are great and should definitely be used, but why not add a video walkthrough of your property? You can never… Read More »

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Infographic: What Kind of Social Consumer are you?

Posted on October 26, 2011 by Lance Myers

Think back on the types of purchases you made 20 years ago. Regardless if they were as big as buying a new home, or simply renting a studio apartment you most likely used similar methods for either purchasing decision. Maybe you were influenced by word of mouth, newspaper classifieds, or simply driving around town seeking “For Sale/Rent” yard signs. Today, things have obviously changed due to the rapid innovation of marketing strategies the Internet has provided. Consumers these days are more likely to use an Internet search instead of a newspaper to find a property, and what they find as… Read More »

Posted in Blogging, Facebook, Lead Capture, Real Estate Productivity, Sales and Marketing, SEO and Website Ranking, Social Media Marketing, Traffic Generation, Twitter, Website Marketing, Wordpress | Leave a comment

Google’s Tools for Real Estate Professionals

Posted on October 25, 2011 by Lance Myers

When the average home buyer first sits down in front of their computer during their quest to find that perfect home, where do you think they start? That’s right – Google. Did you know that besides being a great place for buyers to find properties, Google also offers a full suite of tools to help real estate professionals reach these potential home buyers? Some of these tools include: AdWords Google Places Maps Google Profile YouTube Google Sketchup Google Apps Google Earth Read the complete list of Google’s tools for real estate professionals and learn about how they can help you… Read More »

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