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Category Archives: Listings Marketing
5 Must-Have Mobile Apps for Real Estate
As a Real Estate Marketing professional you live your business life constantly on the go. That’s why it’s essential to utilize your mobile device whenever you have to be out of the office, to make sure potential buyers are finding your listings. Which are the most common mobile apps that potential buyers are using to find homes? We have compiled the following list of 5 essential FREE apps that real estate professionals need to consider: 1) Zillow Zillow is a leader in mobile real estate, providing data for all homes in the U.S. on the Zillow network. Making sure your… Read More
SEO vs PPC… Your Real Estate Marketing Guide to 3 Letter Acronyms
In many cases, the most effective real estate marketing strategy to generating website traffic can be traced back to SEO (Search Engine Optimization) and PPC (Pay Per Click). At their very roots, the purpose of both SEO and PPC is to convert search engine traffic into visitors to your website. This is accomplished through optimizing your site content and your PPC ads with targeted keywords specific to the real estate industry. The goal is to discover the most effective keywords that will light a fire under your real estate marketing strategy and get your website in front of as many… Read More
4 Tips to Leveraging Video in Your Real Estate Marketing Strategy
It is widely known in other industries that video is one of the fastest growing mediums from which people receive their information online. However, for some reason it is highly underutilized in real estate marketing strategies. In order to help you get a leg up on your competition we have compiled the following list of 4 simple ways you can utilize video in your real estate marketing strategy. 1) Potential buyers love visual aids. – Property Walkthroughs Virtual slideshow tours are great and should definitely be used, but why not add a video walkthrough of your property? You can never… Read More
8 Quick Tips on Using Youtube to Sell Homes
At any given moment, there are hundreds of thousands of users watching videos on YouTube. How many times have you been forwarded a link to a funny YouTube video, only to find yourself staying there and browsing additional clips? Many smart real estate professionals have realized the success that comes with effectively using YouTube as a real estate marketing tool. The following are 8 quick YouTube marketing tips that every real estate professional should keep in mind: 1. Include video tours of available properties. While most people know the importance of including pictures on their property listings, many are still… Read More
Google AdWords: Click-To-Call Enhancement
Enhance Click-To-Call Feature Details: The fine people at Google are always at work trying to improve all platforms that they are involved with. They recently made some changes within Google AdWords of how their Click-To-Call feature functions. It is a great way to drive web traffic to the ever important phone. The new features allow for users to more effectively track clicks-to-calls, organize numbers, and makes any phone number inserted into the ad space a clickable entity. Before, one would need to use call extensions in order to make a phone number clickable. Read below for more details: Dear AdWords… Read More
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