Category Archives: IDX

VOWs are another mechanism by which a Broker can share MLS data with a consumer. In a normal office environment, if a consumer signs an agreement with the Broker and becomes a “client”, then that Broker may share MLS data with the client. This principle is the driver behind the concepts of VOWs. There are many formal definitions of a VOW, buts here’s how we like to define them: A Virtual Office Web site is presentation of a Broker’s business on the Internet. Its not about advertising or marketing – its is an on-line representation of the Broker. Just as… Read More »

Participation IDX is an agreement between Brokers. If you are in a state where you are a Broker Associate you can only take advantage of IDX if your Managing Broker has opted in to the IDX agreement. If they have not, then you will not be able to utilize IDX. Whilst Brokers have always had the right to allow other brokers to advertise their listings on the internet, the new NAR policy ensures more consistent and widespread access to this Internet marketing option. Many local IDX rules say that the local MLS must offer participating Managing Brokers the ability to… Read More »