Category Archives: How To

Clear Instructions on HOW TO do stuff!

6 Simple Search Engine Optimization (SEO) Tips for Real Estate Marketing

Posted on November 28, 2011 by Lance Myers

When you became a real estate professional you automatically entered an industry faced with a very high amount of competition. How do you make sure the right people are finding your website instead of your competitors? Search Engine Optimization (SEO) is a huge determining factor. The following are 3 tips to effectively optimize your page and increase your real estate marketing effectiveness: 1) Content is King Having keyword-rich, unique content on your site is one of the most important things you can do to increase your search rankings. Google has a free tool to help you figure out specific keywords… Read More »

Posted in How To, SEO and Website Ranking, Website Marketing | Tagged , , , , | 1 Comment

Beginner’s Guide to Setting up a YouTube Channel for your Real Estate Marketing

Posted on November 4, 2011 by Lance Myers

In a recent blog post we detailed 8 quick tips on using YouTube to sell homes and supplement your real estate marketing strategy. It is a must-read for any real estate professional who is looking to separate themselves from their competition. While they are all excellent tips, we have received a lot of feedback from people wondering how to even set up a YouTube channel in the first place, in order to put the 8 tips into action. Not to worry! Below is a beginner’s guide to setting up your own YouTube channel to help with your real estate marketing… Read More »

Posted in How To, Listings Marketing, Social Media Marketing | 4 Comments

Google’s Tools for Real Estate Professionals

Posted on October 25, 2011 by Lance Myers

When the average home buyer first sits down in front of their computer during their quest to find that perfect home, where do you think they start? That’s right – Google. Did you know that besides being a great place for buyers to find properties, Google also offers a full suite of tools to help real estate professionals reach these potential home buyers? Some of these tools include: AdWords Google Places Maps Google Profile YouTube Google Sketchup Google Apps Google Earth Read the complete list of Google’s tools for real estate professionals and learn about how they can help you… Read More »

Posted in How To, Lead Capture, Links and Resources, Listings Marketing | Leave a comment

8 Quick Tips on Using Youtube to Sell Homes

Posted on October 18, 2011 by Lance Myers

At any given moment, there are hundreds of thousands of users watching videos on YouTube. How many times have you been forwarded a link to a funny YouTube video, only to find yourself staying there and browsing additional clips? Many smart real estate professionals have realized the success that comes with effectively using YouTube as a real estate marketing tool. The following are 8 quick YouTube marketing tips that every real estate professional should keep in mind: 1. Include video tours of available properties. While most people know the importance of including pictures on their property listings, many are still… Read More »

Posted in How To, Listings Marketing, Sales and Marketing, SEO and Website Ranking, Social Media Marketing, Traffic Generation, Uncategorized, Website Marketing | Leave a comment

Google+: 4 Benefits for Real Estate Professionals

Posted on October 13, 2011 by Lance Myers

Using Google+ to Enhance Your Real Estate Marketing Strategy: There has been quite a buzz lately regarding Google’s latest attempt at social media glory: Google+. Although it hasn’t yet lived up to its “Facebook Killer” moniker, as a real estate professional it is imperative that you utilize every tool to find new ways to separate yourself from the pack. There are 4 main features on Google+ that can benefit real estate professionals: Circles Circles allow you to put your contacts into different groups based on whatever criteria you choose. It’s a great way to incorporate a lead scoring system into… Read More »

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