Author Archives: Paul Eastwood

Marketing Success using long tail keywords and URLs

January 30, 2011

CASE STUDY: I constantly teach attendees at my Marketing Classes about the importance of having a niche marketing strategy.
A vital part of this is understanding the opportunity of exploiting Long tail keywords for your real estate marketing. My last post got indexed in less than 60 seconds…
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How to Create and Manage a Facebook Page

January 30, 2011

Facebook is increasingly being seen as an opportunity for Real Estate Marketing. After all, the business of Real Estate is really the business of relationships.

As a REALTOR, or if you represent a strong real estate brand, or team of office, then you should have a Facebook Page and use this for advertising your business – NOT your profile.
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Information Resources for Real Estate

January 27, 2011

Here we are providing a collection of links that will help you find information and resources for your real estate marketing.
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Which websites do consumers go to for real estate search?

January 26, 2011

The latest stats from Hitwise showing the top real estate search sites in the past week.

1. Realtor.com 5.75%
2. FrontDoor Real Estate 5.67%
3. Yahoo! Real Estate 5.48%
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Google drops real estate search

January 26, 2011

Google announced today that they would be ceasing support for Real Estate on Google maps as of early February 2011.

However,in their announcement, they do leave the door wide open to the possibility that they may well develop additional real estate search services in the future.

… we recognize that there might be better, more effective ways to help people find local real estate information than the current feature makes possible. We’ll continue to explore this area.
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