It is widely known in other industries that video is one of the fastest growing mediums from which people receive their information online. However, for some reason it is highly underutilized in real estate marketing strategies.
In order to help you get a leg up on your competition we have compiled the following list of 4 simple ways you can utilize video in your real estate marketing strategy.
1) Potential buyers love visual aids.
- Property Walkthroughs
Virtual slideshow tours are great and should definitely be used, but why not add a video walkthrough of your property? You can never have enough pictures or videos of the inside and outside of an available property, and potential buyers love having the ability to preview properties from the comfort of their own home. You don't have to be Steven Spielberg to create a great video walkthrough. While recording the video, tell the viewer some important facts about the home or some interesting features. Incorporating video walkthroughs with slideshows and still pictures will give your potential buyers some great visual aids in helping them make their decision.
- Neighborhood Tours
When buyers are deciding on potential properties, there is no argument that the surrounding neighborhood is a huge determining factor. How can you leverage the neighborhood's best qualities? That's right, with video! Drive to some of the local hotspots and take a few shots panning the area. Think about what makes that area unique, and go out and film it. This is especially useful for out of town buyers.
2) Word-of-mouth marketing is FREE.
One of the single most effective means for marketing in real estate is word of mouth. Potential buyers obviously need to build up a level of trust in you in order to help them feel more comfortable in their home buying experience. Contact some of your previous clients and ask them if they'd be willing to record a short 30 - 60 second video on how you helped them through their purchase. Give them 2 or 3 prompted questions, or simply let them ad-lib, whichever you think will portray you the best.
3) Be the expert.
In an industry with such a high amount of competition, it is very important that people view YOU as the expert. A great way to show people that you are the "go-to guy/gal" is to record short webinars. You can talk about anything you want, from home buying tips, to industry events, to addressing common questions... Anything that you think will help potential buyers and sellers.
4) Distribution is key.
Having a wide variety of well-planned real estate videos won't do you any good unless you can effectively get people to watch them. In a previous article we discussed 8 Quick Tips on Using YouTube to Sell Homes. YouTube is one of the best places to share your videos to potential buyers. You can set up your own YouTube channel that allows you to have all your videos hosted in one place. Be sure to link back to your videos on your other social media platforms such as Facebook, Twitter, and LinkedIn. You can even grab the embed code of your videos and post them directly onto your website.
The ways in which you can utilize videos in your real estate marketing strategy is really only limited to your own creativity. What are some of the most creative uses of real estate video marketing that you have seen?