While there are a lot of great ideas in the presentation, the following points are some highlights we feel will have the biggest impact on Agents and other Real Estate marketing professionals:
1) Social media budgets will grow.
It will become even harder to compete in the social media sphere. Agents will see the benefit of a targeted social media strategy and will begin to put more time, effort, and money into their own.
2) Content Creation
In the Real Estate industry it is imperative that potential buyers see YOU as the expert. Providing online content such as blog posts and social media updates is a perfect way to share your knowledge of your target market.
3) Making websites mobile and tablet friendly
It is mind blowing how many people use their mobile device to search for information. Potential home buyers are no different. Make sure your websites are optimized to view on smart phones, tablets, and other mobile devices.
4) Facebook will surpass 1 billion users
Facebook is here to stay. If you aren't already using it to get your name in front of potential buyers, 2012 is the perfect time to start.