Welcome to Your Marketing Classroom

studentMarketing Education and Training for Real Estate Agents, REALTORS®, Brokers and Teams across the USA and beyond.

Marketing success for many REALTORS® comes from the development of effective marketing processes, and the effective application of relevant marketing technologies to those processes.

“Over 70% of all Americans are now online and more than 30% spend more time online than watching TV!
Over 30% of Buyers found the home they bought online! ”

This site is dedicated to helping Real Estate Professionals gain the knowledge they need to compete and win, by providing  information, analysis and commentary on the multitude of technology-based marketing solutions that are currently available to Real Estate Professionals.

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Latest Real Estate Marketing Articles

See summaries below, or click here to see all our most Recent Marketing Articles!

3 Ways Images Boost Search Engine Optimization (SEO) in Real Estate Marketing

When most real estate marketing professionals think of SEO, they think of some magical code that can only be cracked by paying someone large amounts of money for help. We’ve got good news for you – this is simply not true! Click here for 6 simple search engine optimization tips for real estate marketing. Another creative (and free) way to boost the search engine rankings for your real estate site is to optimize (or SEO) your images. There are 3 easy ways to do this: 1) The often-overlooked ALT tags and Title text. ALT tags and Title text are HTML… Read More »

Real Estate Marketing on Pinterest

Anyone who reads Real Estate Marketing blogs has most likely seen some sort of post on how to use Pinterest for Real Estate and Property Marketing. Pinterest is a fairly new social media platform that is gaining increasing traction in the Real Estate Marketing world. It was designed as a way for people to “pin” pictures of various things they enjoy, whether it is a favorite recipe, a fantastic vacation destination, or a dream home property.it has now morphed into a great tool for both consumers and Real Estate Marketing professionals alike. A recent webinar from Inman showcased some great… Read More »

Using QR Codes for Real Estate Lead Capture

Many Real Estate Agents have begun utilizing QR codes in their real estate marketing strategies. QR Codes are essentially funny looking bar codes that can be scanned using a free downloadable application on your smartphone. Upon scanning the QR code, the user is taken to a variety of destinations. For Real Estate Agents and other Listing Marketing professionals, it is a good idea to post QR codes on all of your offline marketing materials including flyers, sign riders, etc. When someone scans your QR code you can set it to take them to the mobile version of your website, to… Read More »

Sale At First Sight: Appearance Is Everything in Real Estate Marketing

Be A Professional: Appearance Is Everything in Real Estate Marketing We are going to revert back to a basic concept today, which many people tend to overlook. Professionalism in your Real Estate Marketing is an essential part of being able to effectively sell a home. Dressing the part is important, but your appearance involves a more comprehensive effort. Factors such as confidence, clothing, grooming, listing presentations/tools, vehicle you drive, and more go into increasing your chances of winning a listing and closing a sale. Like they say, “First impressions are everything.” It’s very important to remember this since you only… Read More »

6 Ways to Boost Real Estate Marketing with Google+

Google+ has become a serious contender over the past months in the ring of online social media and Real Estate marketing platforms. Given the recent addition of Google’s “search plus your world“, which puts more weight on Google+ content in search results, it is even more important than ever to adopt a Google+ presence in your Real Estate marketing strategy. The following are 6 great ways you can use Google+ in your real estate marketing strategy: 1) Remember the fundamentals of Search Engine Optimization (SEO). If there is one single thing you keep in mind about SEO, it is to… Read More »