Welcome to Your Marketing Classroom

studentMarketing Education and Training for Real Estate Agents, REALTORS®, Brokers and Teams across the USA and beyond.

Marketing success for many REALTORS® comes from the development of effective marketing processes, and the effective application of relevant marketing technologies to those processes.

“Over 70% of all Americans are now online and more than 30% spend more time online than watching TV!
Over 30% of Buyers found the home they bought online! ”

This site is dedicated to helping Real Estate Professionals gain the knowledge they need to compete and win, by providing  information, analysis and commentary on the multitude of technology-based marketing solutions that are currently available to Real Estate Professionals.

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Latest Real Estate Marketing Articles

See summaries below, or click here to see all our most Recent Marketing Articles!

4 Ways Content Marketing (Blogging) Will Boost Your Real Estate Marketing

Blogs are nothing new when it comes to effective real estate marketing strategies, yet many real estate professionals still aren’t using them as they should. For some, it’s because they can’t think of what to write on a consistent basis, or else they feel like nobody will read their blogs. Whatever the reasons for lacking a blog, “content marketing” is essential to add to your site to set you apart from your competitors. The following are 4 reasons you need to incorporate content marketing in your real estate marketing strategy: 1) It builds TRUST It’s hard for potential home buyers… Read More »

5 Must-Have Mobile Apps for Real Estate

As a Real Estate Marketing professional you live your business life constantly on the go. That’s why it’s essential to utilize your mobile device whenever you have to be out of the office, to make sure potential buyers are finding your listings. Which are the most common mobile apps that potential buyers are using to find homes? We have compiled the following list of 5 essential FREE apps that real estate professionals need to consider: 1) Zillow Zillow is a leader in mobile real estate, providing data for all homes in the U.S. on the Zillow network. Making sure your… Read More »

21 Social Media Trends for Real Estate Marketing in 2012

A recent online presentation from DreamGrow Digital outlines 21 social media marketing trends for marketers looking to stay ahead of the digital curve. While there are a lot of great ideas in the presentation, the following points are some highlights we feel will have the biggest impact on Agents and other Real Estate marketing professionals: 1) Social media budgets will grow. It will become even harder to compete in the social media sphere. Agents will see the benefit of a targeted social media strategy and will begin to put more time, effort, and money into their own. 2) Content Creation… Read More »

SEO vs PPC… Your Real Estate Marketing Guide to 3 Letter Acronyms

In many cases, the most effective real estate marketing strategy to generating website traffic can be traced back to SEO (Search Engine Optimization) and PPC (Pay Per Click). At their very roots, the purpose of both SEO and PPC is to convert search engine traffic into visitors to your website.  This is accomplished through optimizing your site content and your PPC ads with targeted keywords specific to the real estate industry.  The goal is to discover the most effective keywords that will light a fire under your real estate marketing strategy and get your website in front of as many… Read More »

4 Tips to Leveraging Video in Your Real Estate Marketing Strategy

It is widely known in other industries that video is one of the fastest growing mediums from which people receive their information online. However, for some reason it is highly underutilized in real estate marketing strategies. In order to help you get a leg up on your competition we have compiled the following list of 4 simple ways you can utilize video in your real estate marketing strategy. 1) Potential buyers love visual aids. – Property Walkthroughs Virtual slideshow tours are great and should definitely be used, but why not add a video walkthrough of your property? You can never… Read More »